B.B.A. (Bachelor of Business Administration)

The BBA Programme lays the foundation to understand the complexity, uncertainty and challenges of today’s business. It is designed to impart to students the concepts, values, challenges, opportunities and practices of management.

The BBA Programme aims to

• Assist students to acquire a systematic and coherent body of knowledge in management, the underlying principles and concepts and problem solving techniques to deal with the complex issues that arise from these considerations.
• Develop in students the academic skills and attitudes necessary to comprehend and evaluate information, management concepts from a range of perspectives.
• Develop in participants the ability to review, consolidate, extend and apply the knowledge and techniques learnt to real organizational and entrepreneurial situations and evidence from a range of sources.

The study of this programme will provide information on generating innovative ideas, avoiding the problems and pitfalls of entrepreneurship, examining where and how to find assistance and support, and applying learning to personal, community and business ventures. n companies. Advertising, banking, finance, IT, FMCG and consumer durables industries are some that employ candidates with a BBA. A BBA qualifies you for several kinds of executive positions in companies. Advertising, banking, finance, IT, FMCG and consumer durables industries are some that employ candidates with a BBA.